Search relevance consultant. Author of Relevant Search. Doug crafts search/recommendation solutions that “get” users. To do this, Doug uses Solr/Elasticsearch, sprinkling a little natural language processing and machine learning on top for good measure. Doug makes a big difference for companies like O'Reilly Media and Advance Auto Parts. Doug's secret weapon is enabling non-technical product owners, business, and domain experts to take deeper control of their search. Through writing and speaking Doug wants to humanize search and recommendations, making these topic less intimidating for everyone: developers, non-technical folks, and users. Doug loves building tools to help with search relevancy, including Quepid, Splainer and Elyzer.